Natalie Crane-Hawkins
Multi-channel content creator,


branding and messaging strategist,
small business website developer.
I produce for most verticals - from lifestyle products to professional services.
My work is rich in detail and conveys ideas simply and persuasively.

Uniting branding authority with great writing, I communicate your story in a clear voice that rises above the AI-generated babble to meet your business objectives.
I produce for most verticals - from lifestyle products to professional services.
My work is rich in detail and conveys ideas simply and persuasively.

Uniting branding authority with great writing, I communicate your story in a clear voice that rises above the AI-generated babble to meet your business objectives.
In addition to writing, I leverage my skills in design and UX strategy to unite visual elements with text to tell a compelling story.

My deliverables for clients run the gamut. Sometimes it is straight content creation. Other times I provide full-service UX content strategy and management with an eye towards SEO and conversion optimization.

Relying on analytics sources, I make data-backed decisions that inform all client content strategies. This insight, combined with deep audience understanding, guide the consumer experience with the brand at all touch points and channels, both owned and partner.

For small businesses and NGOs, I can provide full website creation and ongoing social media and content solutions, helping to build and maintain brand awareness.

Whatever the project, I strive to add value beyond the expected and be a frictionless member of your team.
My Work...
Besides making for good reading, my work generates leads. The pages I write are consistently top performers for organic search engine results, user traffic and revenue generation.

With my strong skillset in SEO writing and research, I collaborate with clients and content teams in developing and refining SEO strategies and workflows.
Contact Me.
My Content Delivers...
I have worked with Fortune 500 companies, digital marketing agencies, NGOs and creative entrepreneurs. I have experience with rebranding campaigns for established companies, and brand awareness initiatives for start-ups.
My Clients...
I love challenges, being agile and solving problems independently and as part of a team. Fortunately, these aptitudes drive success in our mercurial business environment.

These traits also steered my worldly endeavors:

  • I've started a charity in Uganda
  • Received my master's in writing in Scotland
  • Taught English in Thailand.

I apply lessons learned in these places - humility, active listening, building coalitions - to my work and everyday life.
What I Bring To My Work...