Portfolio
View my articles, landing pages and website development.
Articles
SEO research,
technical research,
immersed in brand messaging.
PRIORITYMANAGEMENT.COM

When companies grow, they cannot always employ the same management strategies that previously guided them. Not adjusting your administrative approach during expansion can result in growing pains. Team dysfunction, inefficiencies and stress are some of the adverse outcomes of failing to recalibrate management style and implementation.

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MANUFACTURO.COM
Operating at the leading edge of carbon removal brings operational complexity. Charm’s production combines continuous thermal processing with discrete manufacturing tasks, real-time machine data, and strict safety and documentation protocols. To scale while staying agile, the team needed a manufacturing management platform flexible enough to evolve with them. They chose Manufacturo.
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PLANAR.COM
Pixel pitch describes the density of the pixels (LED clusters) on an LED display and correlates with resolution. Sometimes referred to as pitch or dot pitch, the pixel pitch is the distance in millimeters from the center of a pixel to the center of the adjacent pixel. Since pixel pitch indicates the amount of space between two pixels, a smaller pixel pitch means there is less empty space between pixels.
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MENTEDCOSMETICS.COM
You’ve got a long-awaited, well-earned vacation around the corner. Pre-vacation jitters are setting in as you line up everything at work, shop for the perfect outfits and coordinate who will collect your mail. You’re optimizing packing, selecting clothes, shoes, and accessories - but wait. What makeup to take on vacation? This question is often unasked until the last second when your suitcase is nearly full.
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MANUFACTURO.COM
Across the aerospace and defense industry, manufacturers are being asked to do more with less — faster timelines, leaner teams, and higher expectations for traceability and precision. While hardware innovation accelerates, many production environments are still operating on systems built for a different era.

This isn’t just a technical gap. It’s a competitive liability.
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CELERITECH.BIZ
The food and beverage industry must provide a seamless omnichannel purchasing experience, high-quality products, and quick customer delivery. To achieve this, efficient logistics and modernized supply chains are essential. Here are five steps to simplify the import-to-customer logistics system:
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PLEASANTLYPERSISTENTPR.COM
The media is always searching for new topics to cover, and often one outlet or platform looks to another when identifying emerging trends and stories. As a publicist, use this to your advantage.
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CELERITECH.BIZ
The food industry has always been dynamic, adapting to changing consumer preferences, regulatory requirements, and market trends. In 2024, it faces a new set of challenges, especially for those businesses relying on online selling channels and distributors.
In this blog, we’ll explore some of these challenges and discuss how the right technologies can prepare and empower food businesses to overcome them.
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ARAMARKREFRESHMENTS.COM
Hospitals and healthcare facilities have unique coffee solution needs. Medical centers provide coffee to employees in breakrooms, patients and families in waiting rooms, and to patrons in cafeteria settings. Choosing the right coffee service solution for each environment is essential to maximizing resources, as well as supporting a positive patient and employee experience.
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COMPEX.COM
Stepping up the rigor of your workout, or working your muscles in a different way, can cause muscle soreness. This condition is medically known as delayed onset muscle soreness (DOMS). The longer your muscles are sore, the more likely you will be sidelined from physical activity as your body takes time to recover. When active people find themselves in this situation, the question at they ask is: how to relieve sore muscles fast?
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PRIORITYMANAGEMENT.COM
A crucial facet of a modern business strategy is making data-driven decisions. This means pulling metrics, key performance indicators (KPIs) and other data and analyzing it for actionable insights. Backed with solid data analysis, organizations can confidently make choices that maximize business opportunities and processes.
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MANUFACTURO.COM
Aerospace and defense manufacturers operate in high-stakes environments where precision and compliance are non-negotiable. Every component—from raw materials to final assemblies—requires meticulous tracking to meet stringent safety and regulatory standards. Despite these demands, many companies continue to rely on legacy systems, disconnected databases, and manual record-keeping. These antiquated processes hinder efficient operations, especially when tracking and addressing non-conformances.
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RESERVEAMERICA.COM
With searing summer heat giving way to pleasant fall temperatures, autumn is the perfect season for desert camping. Fall desert camping is generally less crowded than the popular spring months, giving you plenty of space and solitude to explore America’s iconic arid landscapes. Thanks to shorter days, this time of year is also great for stargazing in the desert. Below are some of our favorite spots for fall desert camping, followed by our three big tips on how to camp in the desert.
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CXPERTS.IO
Let’s just admit it: CRO is a hot topic right now.

Conversion rate optimization – otherwise known as CRO – is quite the darling in digital marketing because, to use simple parlance, companies don’t want their websites to suck (or at least suck less).
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PLEASANTLYPERSISTENTPR.COM
You've scored a media interview to discuss your book and couldn't be more excited. But the spot is short. You have little time to make a good impression. You need media interview tips to make the most of your interview and generate interest in your book.
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MOVAGLOBES.COM
Thinking about your travel destinations for the new year? MOVA Globes presents our top four picks for jetsetters on the hunt for less-traveled locales that make for great adventures and lasting memories.
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PRIORITYMANAGEMENT.COM
We live in a highly-connected global community with labour, goods and services crossing borders and regions like never before. In this international marketplace, your organization will likely encounter cross-cultural speedbumps whether internally among staff or externally with partners and clients.
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RESERVEAMERICA.COM
Hiking in the winter’s cold and snow has its advantages. For one, there are fewer hikers on the trail, giving you greater peace and quiet to commune with nature. Secondly, hiking in the snow presents unique challenges that avid hikers relish. Below are ReserveAmerica’s eight tips on how to make winter hiking in the snow a fun and safe experience.
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Landing Pages
Audience data analysis,
A/B testing,
page optimization,
design best practices,
UX review.
CELERITECH.BIZ
A landing page for an integrated multi-channel system that is the "future of smart food safety" and scales with users' business. The software tracks all client's Goldbelly sales and optimizes all ingredients, products and prices
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medschool.ucsd.edu
The audience for this landing page includes current students and faculty, as well as potential school applicants, with the messaging purpose of relaying the education program's core offerings and values.
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YOGAONC.COM
Landing page for a new yoga studio seeking to expand their membership and used as part of a targeted ad campaign.
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Website Development
branding strategy,
design layout,
image selection,
content development,
UX audit,
responsiveness testing.
REELLIFEFISHING.COM
A new website developed for a fishing charter - from ideation to pushing live. I provide ongoing content updates via social media, blog articles and an emailed newsletter.
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LONDONLAW.NET
Full website, UX and content development for a small business law firm specializing in tech and start-ups.
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SCOTTBARNETT.NET
Partnered with a restaurant consulting firm to create a new website, and provide regular content updates in the form of blog articles and social media posts.
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(And this site too!)