Portfolio

B2B and B2C articles, landing pages, and case studies developed for targeted audience engagement and conversion.

B2B Articles
SEO and LLM research, technical synthesis,
brand voice alignment.
MANUFACTURO.COM
Discrete manufacturing teams can waste considerable time figuring out what to do next instead of just doing it.
Replace confusion with clarity, and enhance efficiency, with an MES-embedded dispatching tool. The new Manufacturo Dispatching application puts the right work in front of the right people at the right time, based on calculated priority, with human override when needed.
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CELERITECH.BIZ
The food and beverage industry must provide a seamless omnichannel purchasing experience, high-quality products, and quick customer delivery. To achieve this, efficient logistics and modernized supply chains are essential. Here are five steps to simplify the import-to-customer logistics system.
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MANUFACTURO.COM
Across the aerospace and defense industry, manufacturers are being asked to do more with less — faster timelines, leaner teams, and higher expectations for traceability and precision. While hardware innovation accelerates, many production environments are still operating on systems built for a different era.
This isn’t just a technical gap. It’s a competitive liability.
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PRIORITYMANAGEMENT.COM
We live in a highly-connected global community with labour, goods and services crossing borders and regions like never before. In this international marketplace, your organization will likely encounter cross-cultural speedbumps whether internally among staff or externally with partners and clients.
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MANUFACTURO.COM
High-complexity manufacturing teams often put development and production in different systems of record, even though both should live in the same one. The split can feel manageable at first - especially in early prototyping - because it gives engineering more flexibility. 
But as complexity and scale grow, the lack of a shared system of record starts to create friction across scheduling, inventory, quality, and trust in the work record. 
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CELERITECH.BIZ
The food industry has always been dynamic, adapting to changing consumer preferences, regulatory requirements, and market trends. In 2024, it faces a new set of challenges, especially for those businesses relying on online selling channels and distributors.
In this blog, we’ll explore some of these challenges and discuss how the right technologies can prepare and empower food businesses to overcome them.
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MANUFACTURO.COM
Quality costs money. Poor quality costs more. Most manufacturers understand this intuitively, but few can quantify it because the full cost of quality is often hidden inside disconnected systems, manual workarounds, and decisions made without data.
Industry research commonly estimates that the cost of poor quality (COPQ) in manufacturing runs 5–25% of sales, depending on product complexity.
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CXPERTS.IO

Let’s just admit it: CRO is a hot topic right now.

Conversion rate optimization – otherwise known as CRO – is quite the darling in digital marketing because, to use simple parlance, companies don’t want their websites to suck (or at least suck less).
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PRIORITYMANAGEMENT.COM
A crucial part of a modern business strategy is making data-driven decisions. This means pulling metrics, key performance indicators (KPIs) and other data and analyzing it for actionable insights. Backed with solid data analysis, organizations can confidently make choices that maximize business opportunities and processes.
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B2B Landing Pages
Audience analysis,
UX review,
conversion optimization.
MANUFACTURO.COM
Product page for Manufacturo's Process and Procedures module, which serves as the single source of truth for manufacturing work instructions, revision control, and quality gates across the shop floor.
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MANUFACTURO.COM
Industry landing page positioning Manufacturo as the manufacturing platform for new energy companies. focusing on how the software supports clean energy hardware teams from prototype through scaled production.
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MANUFACTURO.COM
Integration page detailing Manufacturo's API-first architecture and services team, which connects the platform to ERP, PLM, accounting, and supplier systems.
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Case Studies
client interview,
technical translation,
narrative structure.
MANUFACTURO.COM
Antares, a microreactor company targeting defense and space applications, needed to build a rigourous quality and traceability system from scratch as it moved into its first production cycle. They adopted Manufacturo's platform to handle documentation, personnel controls, nonconformance tracking, and end-to-end traceability, enabling them to meet strict compliance requirements without the overhead of legacy infrastructure.
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MANUFACTURO.COM
A pioneer in industrial decarbonization, Antora makes thermal batteries that store surplus clean electricity as heat for industrial use. As they moved from prototypes to real production they needed a system that could deploy fast without locking them into rigid workflows. Manufacturo gave them a single platform for work orders, inventory, test traceability, and ERP integration — letting them scale output without sacrificing auditability.
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MANUFACTURO.COM
Charm Industrial converts agricultural and forestry waste into bio-oil, and injects it deep underground for millennia-long carbon storage. The company needed a production platform that could handle their uniquely complex mix of continuous thermal processing, multi-site operations, and the precise data capture required to generate verifiable carbon credits. The chose Manufacturo.
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B2C Articles
SEO/LLM informed,
market research,
branding aligned.
PLANAR.COM
Pixel pitch describes the density of the pixels (LED clusters) on an LED display and correlates with resolution. Sometimes referred to as pitch or dot pitch, the pixel pitch is the distance in millimeters from the center of a pixel to the center of the adjacent pixel. Since pixel pitch indicates the amount of space between two pixels, a smaller pixel pitch means there is less empty space between pixels.
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MENTEDCOSMETICS.COM
You’ve got a long-awaited, well-earned vacation around the corner. Pre-vacation jitters are setting in as you line up everything at work, shop for the perfect outfits and coordinate who will collect your mail. You’re optimizing packing, selecting clothes, shoes, and accessories - but wait. What makeup to take on vacation? This question is often unasked until the last second when your suitcase is nearly full.
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RESERVEAMERICA.COM
With searing summer heat giving way to pleasant fall temperatures, autumn is the perfect season for desert camping. Fall desert camping is generally less crowded than the popular spring months, giving you plenty of space and solitude to explore America’s iconic arid landscapes. Thanks to shorter days, this time of year is also great for stargazing in the desert. Below are some of our favorite spots for fall desert camping, followed by our three big tips on how to camp in the desert.
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COMPEX.COM
Stepping up the rigor of your workout, or working your muscles in a different way, can cause muscle soreness. This condition is medically known as delayed onset muscle soreness (DOMS). The longer your muscles are sore, the more likely you will be sidelined from physical activity as your body takes time to recover. When active people find themselves in this situation, the question at they ask is: how to relieve sore muscles fast?
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ARAMARKREFRESHMENTS.COM
Hospitals and healthcare facilities have unique coffee solution needs. Medical centers provide coffee to employees in breakrooms, patients and families in waiting rooms, and to patrons in cafeteria settings. Choosing the right coffee service solution for each environment is essential to maximizing resources, as well as supporting a positive patient and employee experience.
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PLEASANTLYPERSISTENTPR.COM
The media is always searching for new topics to cover, and often one outlet or platform looks to another when identifying emerging trends and stories. As a publicist, use this to your advantage.
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RESERVEAMERICA.COM
Hiking in the winter’s cold and snow has its advantages. For one, there are fewer hikers on the trail, giving you greater peace and quiet to commune with nature. Secondly, hiking in the snow presents unique challenges that avid hikers relish. Below are ReserveAmerica’s eight tips on how to make winter hiking in the snow a fun and safe experience.
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PLEASANTLYPERSISTENTPR.COM
You've scored a media interview to discuss your book and couldn't be more excited. But the spot is short. You have little time to make a good impression. You need media interview tips to make the most of your interview and generate interest in your book.
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MOVAGLOBES.COM
Thinking about your travel destinations for the new year? MOVA Globes presents our top four picks for jetsetters on the hunt for less-traveled locales that make for great adventures and lasting memories.
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B2C Landing Pages
Audience analysis,
UX review,
conversion optimization.
CELERITECH.BIZ
A landing page for an integrated multi-channel system that is the "future of smart food safety" and scales with users' business. The software tracks all client's Goldbelly sales and optimizes all ingredients, products and prices
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medschool.ucsd.edu
The audience for this landing page includes current students and faculty, as well as potential school applicants, with the messaging purpose of relaying the education program's core offerings and values.
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YOGAONC.COM
Landing page for a new yoga studio seeking to expand their membership and used as part of a targeted ad campaign.
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Website Development
branding strategy,
design layout,
content development,
UX audit,
responsiveness testing.
REELLIFEFISHING.COM
A new website developed for a fishing charter - from ideation to pushing live. I provide ongoing content updates via social media, blog articles and an emailed newsletter.
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LONDONLAW.NET
Full website, UX and content development for a small business law firm specializing in tech and start-ups.
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SCOTTBARNETT.NET
Partnered with a restaurant consulting firm to create a new website, and provide regular content updates in the form of blog articles and social media posts.
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(And this site too!)